Weetwood Hall hotel has been awarded a Bronze Award at the 2015 Meetings Industry Marketing Awards, at the gala presentation in QEII Centre in London. Up against some impressive global competition, the Weetwood Hall Marketing team managed to impress the judges with their creativity and secured an award in the category for the Best Print Advertising Campaign.
The accolade was awarded for the “Things don’t always go to plan” advertising campaign which aimed to increase national awareness of the conferencing facilities at Weetwood Hall. To meet this objective Weetwood Hall utilised fun and engaging imagery and wording to make the adverts more memorable and to give people something to talk about. The campaign’s success was reflected in 4% increased room hire in comparison to the previous year, 22% increased website traffic and 36% increase in traffic to the conference landing pages.
Katja Pandza, Marketing Manager at Weetwood Hall: “We are extremely proud and honoured to be recognised with this prestigious award amongst the best in the meetings industry. This award is a result of the great team work here at Weetwood Hall and proves that our campaign managed to grab people’s attention by being fun and memorable. We would also like to thank our loyal partner, Raw Creative for invaluable input its team put into the campaign.”
The Meetings Industry Marketing Awards (MIMA) was launched in 2002 to raise the standards of marketing in the meetings and events industry and to recognise the marketeers. Organised by Meetings & Incentive Travel magazine, MIMA’s judging process is made up of independent judging panel, consisting meetings industry experts and leading buyers, which considers the entries and adjudicates.
Katja Pandza Marketing Manager receiving an award from Nick Wilson, Creative Travel & Event Management
For more information about Weetwood Hall’s MIMA Bronze award, contact the Katja Pandza on 0113 230 6000. Or email: firstname.lastname@example.org
About Weetwood Hall
Set in nine acres of woodland and gardens, Weetwood Hall is a four-star hotel. The award-winning Weetwood Hall is one of the finest hotels and conference centres in the north of England.